Director of Marketing

ENVIRO TECH, an ARXADA COMPANY                           Jan 2019 - present

 ($2B Chemical Manufacturer)

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Integrate PR, branding, web content & design, SEM/SEO, demand generation and lead nurturing programs. Strategize and oversee all advertising, social and digital media efforts, content plans, product launches, trade shows, and events. Manage staff & external vendors.

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Online & Field Marketing Manager   

SOPHEON                                                                              April 2017- 2019 

($27M innovation software firm)                                                                                                                     

Responsible for setting customer journey value propositions, PR & branding initiatives, SEM/SEO, demand generation and lead nurturing programs - targeted to a diverse range of billion-dollar innovation-intense industries. Lead NA marketing team to produce sales collateral, videos, webinars, infographics, PPC & retargeting ads, social posts & blogs. Conduct all campaign copywriting.

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Sr. Marketing Communications Manager & Digital Strategist

MD BIOSCIENCES, Inc.                                                 April 2016- April 2017

($8M Biotech Research Lab)

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Set marketing strategy,  manage web content & analytics, email lead generation, landing pages and drip campaign concepts. Conduct blogging and copywriting; work closely with the CEO and science colleagues.

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Global Digital Marketing Manager

THE DOW CHEMICAL COMPANY, Edina, MN               (1.2.15) – (4.15.16)

(Fortune 50 chemical company)      

                                  

Mentored 35 global team members on digital best practices across four Dow business units in North America, Europe, Asia, Latin America and India. Led the research and analysis, execution and optimization of website strategies and demand generation campaigns, customer journeys and personas.

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Associate Business Communications Manager

DOW WATER & PROCESS SOLUTIONS, Edina, MN             2010 –2014

($1B water purification provider from DOW Chemical)       

                         

Built, guided and sustained successful integrated marketing campaign results through the development and execution of public relations, social media, advertising, trade shows, demand generation and lead nurturing programs.

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Field Marketing Manager

TEAMQUEST, Clear Lake, Iowa                                             2008 – 2010

($30M software provider)                                                                                         

Developed integrated B2B marketing strategies and lead generation tactics. Executed solutions to pursue and capture global business opportunities within 11 vertical target markets.

 

Senior Marketing Communications Specialist

PLATO LEARNING INC., Bloomington, MN                         2007 – 2008

(eLearning software provider - Saas)     

                       

Managed all facets of communications, eMarketing and media relations efforts. Generated $1 million in converted sales leads through the execution of targeted email marketing and telemarketing campaigns.

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Industrial Brand Manager

NILFISK-ADVANCE, Plymouth, MN                                      2005 – 2006

(Global industrial cleaning equipment manufacturer)                                    

Created new go-to-market strategies and forged alliances with distributors resulting in over $2.3M in equipment sales within a 1-year period.  Developed a strategic government sales incentive program; increasing GSA sales by 35%.

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